This format is ideal in a context where a team needs to improve their skills in writing up concepts (insights and value propositions), while immediately implementing those skills for an ongoing project.


This two-in-one approach is suitable for a very operational framework for an ongoing project (launch of a new offer, preparation of a communication brief, etc.). The program will be adapted precisely to the context (teams, project, etc.).

The content is closely related to the context of your project, but in general terms we cover:
  • The formulation of personae and insights from the consumer knowledge you have gathered for your project (reminder of good practices in formulating an insight and support in the development of your personae and your insights),
  • Articulation and formulation of the value propositions (reminder of good practices and supports on the formulation of value propositions related to your current project),
  • Crash-test during the session with "candid" audiences (we can recruit them if necessary), in order to identify the clarity of what was produced in the session,Optimization of your insights and value propositions (after crash tests),
In the end, your teams have improved their technical skills while putting into practice during an ongoing project.
The format of the trainstorming depends on the size of your project, in general it can include:
  • A pre-task to align the teams before the session,
  • A session that can last from one to two days,
  • Reworking a posteriori (two or three days after the session) if you need a time for a new perspective.
  • In person, we go to your premises or we can, depending on your needs, offer you an inspiring place for animation,
  • In remote, we use a combination of different collaborative tools (Zoom, Cisco Webex Training, Klaxoon, Beekast, etc.)

© Insightquest 2011-2021. Tous droits réservés.
crédits photos Getty Images
Insightquest, 39 rue Gazan,75014 Paris ,France Tél: +33 1 53 62 12 43


This service is used to secure web forms of our website and required if you want to contact us. By accepting it you agree to Google's privacy policy:

Google Analytics

Google Analytics is a service used on our website that tracks, reports traffic and measures how users interact with our website content in order for us to improve it and provide better services.

Facebook Pixel

Facebook Pixel collects data that helps us track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some actions on our website. By accepting it you agree to the Facebook's privacy policy:


Our website allows you to like or share its content on Facebook social network. By activating and using it you agree to Facebook's privacy policy:


Integrated tweets and share services of Twitter are used on our website. By accepting and using these you agree to Twitter's privacy policy:

Google Ad

Our website uses Google Ads to display advertising content. By accepting it you agree to the Google's privacy policy: