Onsite and distance learning

We offer a set of training solutions to help your teams master marketing concept writing (insights and value propositions) during onsite as well as distance learning sessions.

Training content

From designing offers to communicating them to different audiences, various departments at the company take part in this process: R&D, market research, marketing, communication, etc. Our training program enables you to better leverage areas of opportunity thanks to better mastery of consumer and customer insights.

Our training courses adapt to your learner targets. We cover the entire value chain cycle:
  • Identifying customer and consumer needs,
  • Writing up personae and insights,
  • Developing a value proposal and writing concepts (features, benefits, RTBs, brand statements),
  • Using emotions,
  • Segmenting the value proposal,
  • Articulating the message when communicating,
  • Conducting concept reviews.
Each session includes fundamentals, examples and case studies. The overall proportion of these different components depends on your needs and on the audience you involve in the program.

We design the training programs according to your needs with formats from one to four days. Depending on your needs, these trainings take place face-to-face (respecting your internal rules related to COVID-19), in a virtual classroom in real time (ZOOM) or in the form of e-learning modules (
7 modules program).

Each session is evaluated by learners.

© Insightquest 2011-2021. Tous droits réservés.
crédits photos Getty Images
Insightquest, 39 rue Gazan,75014 Paris ,France Tél: +33 1 53 62 12 43


This service is used to secure web forms of our website and required if you want to contact us. By accepting it you agree to Google's privacy policy: https://policies.google.com/privacy

Google Analytics

Google Analytics is a service used on our website that tracks, reports traffic and measures how users interact with our website content in order for us to improve it and provide better services.

Facebook Pixel

Facebook Pixel collects data that helps us track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some actions on our website. By accepting it you agree to the Facebook's privacy policy: https://www.facebook.com/policy/cookies/


Our website allows you to like or share its content on Facebook social network. By activating and using it you agree to Facebook's privacy policy: https://www.facebook.com/policy/cookies/


Integrated tweets and share services of Twitter are used on our website. By accepting and using these you agree to Twitter's privacy policy: https://help.twitter.com/en/rules-and-policies/twitter-cookies

Google Ad

Our website uses Google Ads to display advertising content. By accepting it you agree to the Google's privacy policy: https://policies.google.com/technologies/ads?hl=en