While they may have the same capacity for innovation, some companies are better able than others to bring their offers to the market. They do so more quickly and with more advantageous positioning that is better understood by consumers. One of the key success factors is the alignment of all the groups contributing to the launch of the offers.
When we talk about companies' “digital” transformation, we sometimes focus too much on the tools and channels, and forget that this transformation is above all that of the company as a whole. This is why we prefer the notion of “customer transformation”.
We help you better express this customer-oriented culture by developing better habits in the value proposal design process.
From identifying customer and consumer needs to communicating key messages, we provide you with input to help tailor your work methods:
- Insight management,
- Coordination between R&D and the marketing teams,
- Process for launching and adapting your marketing and communication briefs,
- Adapting your concept reviews,