This program is structured with seven modules, other modules are currently being prepared. Each module is available in english and french.
|Module 1||Introduction to the consumer insight concept |
|Module 2||Focus on motivations|
|Module 3||Focus on tensions|
|Module 4||Writing insights|
|Module 5||Structure of a marketing concept|
|Module 6||Focus on benefits, advantages and features|
|Module 7||Focus on the RTB (Reason to Believe)|