e-learning program

This program is structured with seven modules, other modules are currently being prepared. Each module is available in english and french.


ModuleTitle
Theoretical 
input
Examples
  Quiz  
Average
observed
duration
Module 1Introduction to the consumer insight concept 
25'
Module 2Focus on motivations
25'
Module 3Focus on tensions
20'
Module 4Writing insights
35'
Module 5Structure of a marketing concept
30'
Module 6Focus on benefits, advantages and features
30'
Module 7Focus on the RTB (Reason to Believe)
20'

 by default
 option

Insightquest

39 rue Gazan
75014 Paris 
France
Tél: +33 1 53 62 12 43


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