Consumer insight : definition and stakes.

Let's share a common background...

The consumer insight occupies a central place in innovation, research, marketing and communication. If you look at the subject closely you realise that within a given company not everyone has exactly the same concepts of insight:

  • not necessarily a shared definition,
  • few or no examples of good practice,
  • a central place and yet a lack of related detailed documentation in the offer development processes.

Consumer insight therefore presents a paradox: while being omnipresent in companies' communication it is hard to see in their tangible actions. Consumer insight is only a real help in developing offers if it is clearly defined within the organisation. You will find below 5 papers concerning consumer insights.


Vous inscrire à notre newsletter

© Insightquest 2011-2021. Tous droits réservés.
crédits photos Getty Images
Insightquest, 39 rue Gazan,75014 Paris ,France Tél: +33 1 53 62 12 43


ReCaptcha

This service is used to secure web forms of our website and required if you want to contact us. By accepting it you agree to Google's privacy policy: https://policies.google.com/privacy

Google Analytics

Google Analytics is a service used on our website that tracks, reports traffic and measures how users interact with our website content in order for us to improve it and provide better services.

Facebook Pixel

Facebook Pixel collects data that helps us track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some actions on our website. By accepting it you agree to the Facebook's privacy policy: https://www.facebook.com/policy/cookies/

Facebook

Our website allows you to like or share its content on Facebook social network. By activating and using it you agree to Facebook's privacy policy: https://www.facebook.com/policy/cookies/

Twitter

Integrated tweets and share services of Twitter are used on our website. By accepting and using these you agree to Twitter's privacy policy: https://help.twitter.com/en/rules-and-policies/twitter-cookies

Google Ad

Our website uses Google Ads to display advertising content. By accepting it you agree to the Google's privacy policy: https://policies.google.com/technologies/ads?hl=en