About our Insightacademy consumer insight training program
- Banking Insurance Finance,
- Electronics industry,
- Recreation and games,
- Paramedical (OTC),
- Maintenance products,
- Soft drinks,
Insightquest is a consulting and research company dedicated to consumer and customer insights.
The company was founded in 2010 by Marc Papanicola, research professional who has managed a variety of leading market research firms belonging to major international groups.
Insightquest provides research, training and support services.
This program was inspired by our clients' requests as part of Insightquest's activities (looking for insights, evaluating insights, evaluating concepts, etc.).
These companies wanted to better align their R&D, marketing and communication teams around a customer-centric approach, to more effectively leverage the insights they identified.
Excellent understanding of the customer and consumer needs only truly bears fruit if the entire organization shares the same attitudes and moves coherently towards a same value proposition. Ideas and instincts must apply across organizations to achieve such alignment.
This is the idea behind this Insightacademy© program for managing insights for all audiences involved in the launch of offers and solutions.
Marc, Sandra, Julia & Jean-Denis.